Social media has become a much more prominent part of the online landscape in recent years, with sites such as Facebook and Twitter becoming major portals for the sharing of content. With such huge numbers of people using social networks, there are plenty of opportunities for companies to use them to boost their own online presence, banishing the impersonal and corporate image often projected by online companies in favour of more direct and often informal contact with current and prospective customers.

By integrating company Facebook and Twitter accounts into the design of your website, you can more appropriately target potential customers of your own company. This can project a more responsive, professional and capable image in addition to attracting a loyal base of followers that will be more likely to visit your site and subsequently do business with you.

Your company may have a Facebook or Twitter account in order to publicise the most recent special offers, or even possibly to direct visitors to interesting content on your site, such as a new blog post commenting on recent events that will be of interest to your customers.

Our web design and social media marketing specialists here at The Consultancy have a high level of expertise when it comes to integrating Facebook and Twitter with your site – ultimately making it so much easier for you to win business!

Social media integration package includes:

• Account set up
• Design of mini site & background template
• Integrate social media icons on your website

Whether you’re a startup business that is only just trying to spread the word about the fact that there is now an alternative to more established competitors, or you are instead such an established company that is trying to ensure a greater degree of customer loyalty, it’s absolutely vital that you keep communicating with your customers – both new and old.

And how do you do that? Well, with figures suggesting that some 82% of the UK population makes use of the Internet, it makes great sense to consider email marketing services from a reputable company in the field, such as The Consultancy. As a matter of fact, it’s barely even a mere option – it’s practically compulsory if you want to market your company effectively, so widespread is the use these days of email marketing services.

We are old hands here at The Consultancy when it comes to all things marketing – from printed materials to social media marketing – and we will carefully consider your exact requirements from an email marketing campaign, before designing a solution that fits.

Whether you’d like to send out emails to encourage repeat business or with the aim of encouraging new customers to make an immediate purchase from you, our email marketing services will obtain the maximum results from your time and investment.

There is one certain constant that pretty much every company has to pay attention to these days if it wishes to remain competitive: the quality of its online presence.

Your company only exists at all in order to generate revenue, and to this end, your website should attract potential customers in the process boosting enquiries, sales and revenue.

If your website is not easy to find through major search engines such as Google – and doesnt offer plenty of information to visitors once they have reached the site, this is where our top quality web design services come in.

With web design services from The Consultancy, your website will be finely targeted to its intended market, not only being a mine of highly relevant information, but also being easy to navigate as well as, behind the scenes, easy to maintain.

If you want your company to thrive and generate the kind of revenue of which it is capable, then you naturally need to have an online presence… but just having any old website is also far from sufficient. That’s because you also need to have a fully functioning eCommerce website, one that makes it as easy as possible for prospective customers to shop with you.

The whole point of an eCommerce website is to convert those visitors into sales, and at its most basic level, such a site consists of a range of clearly displayed products and prices, along with a ‘virtual basket’ that stores collected products between their selection by the customer and the final payment stage. Here at The Consultancy, however, we go so much further than this, ensuring that your eCommerce site is attractive, informative and easy to navigate.

Oh, and we also ensure that your eCommerce site is easy to maintain ‘behind the scenes’, meaning that you get to spend less time phoning web developers and more time making money from a frequented updated site. Our highly professional and capable team will listen carefully to your exact requirements, before designing a solution that is built entirely around them.

A blog can be an incredible tool for you to share your expertise with your customers. It allows you to give information to current and prospective customers.

Blogs are quick and easy to update and allows your customers to quickly comment, and update posts 24 hours a day. Giving you the chance to build a real community

Choose the right person within your company to regularly update your blog with knowledgeable, on topic posts and you will soon see your number of customers and followers increase.

If your regularly paying to update information on your current website this can be time consuming and not very cost effective. Adding a blog means you can regularly update your own content with news, offers, images and videos, this is perfect for keeping your website fresh and up to date.

Google loves articles and fresh new content so use this to your advantage and help your website move up the search engine rankings.

Part of this equation, of course, involves providing customers with the highest quality products, services and advice. But there’s also the matter of reassuring your current and prospective customers that it is safe to purchase from you online, which is where Sage Pay Virtual Terminal facilities and online payments come in.

Sage Pay makes it possible for you to accept card payments alone, which has been shown to massively increase the chances of customers choosing to shop with a particular site. However, the company’s services go so much further than this. With Sage Pay, you can look forward to fast, secure and simple payment processing, in the process minimising stress and time for both your own company and your prospective customers.

And what role do we play in all of this? Well, here at The Consultancy, we can design a complete eCommerce website for you, incorporating it with Sage Pay’s Virtual Terminal facilities and online payments to give you the ultimate easy to navigate, informative and easy to use eCommerce site.

By investing in the Virtual Terminal facilities and online payments on offer from Sage Pay, you can be quickly and securely accepting credit and debit card payments. Sage Pay makes it easier for you, as a business owner, to keep track of your outgoings, by letting you know your transaction costs upfront.

Explore the benefits of sage pay

• Securely credit and debit card payments on your website, by phone or mail order or a combination of both
• Lock in competitive rates to reduce your transaction costs
• Give your customers a greater choice of payment options
• Accept multi currency payments
• Avoid account set-up fees, additional refund fees and authorisation charges that are charged by some other providers
• Enjoy the flexibility of no long term contract
• Access experts that can guide you through the application process
• Boost your efficiency with an easy-to-use tool for reporting and admin

When many prospective or current customers visit your site, it will be with a view to getting in touch with you on an urgent issue… one to which they will expect a swift response. Indeed, in the face of increased competition, your company’s ability to provide expert advice and assistance at a time that it is convenient for your customers – and it doesn’t get much more convenient than right on the site, as they are visiting – difference between no business at all and gaining a loyal client.

Explore the features of Live Chat:

• Live visitor tracking
• Live web analytics
• Live visitor chat for sales support
• Live visitor engaging
• Live prospect tracking
• Cross platform operator clients

With Live Chat software from The Consultancy incorporated into the design of your site, you can easily field enquiries from visiting customers, communicating with them instantly and increasing sales and customer confidence as a result. Your newfound ability to use Live Chat software to communicate with visitors also allows you to boost your companies productivity, with much less time spent on inconvenient phone calls and to-and-fro email contact.

Features of The Consultancy Live Chat software include live visitor tracking, which allows you to track the movements of visitors from page to page in real time, as well as live and on demand web analytics reporting.

Contact The Consultancy today for more information on how we can make Live Chat software work with the rest of your website.

Sure, so you’re confident in yourself that your company offers the highest quality, most competitively priced products and services in its field, together with the highest standard of customer service. But the bottom line is that you could claim anything – it doesn’t always match up to the reality. Thankfully, as part of your web design and online marketing campaigns, there is certainly one way of persuading customers that your own company is the real deal – by having customer reviews on your site from Trust Pilot.

In an online landscape that has seen the rise of social media and ‘citizen journalism’, more and more people have been posting their opinions on all manner of products and services for others to read online. And, fortunately or unfortunately for online businesses, it is these reviews that are most frequently trusted by actual buyers, not least given that they are written by other real customers of a companies products and services.

Here at The Consultancy, we can flatter your online business by incorporating Trust Pilot customer reviews into your web design, so that prospective and current clients are given even more reason to choose your own company over the increasing competition in your field.

Are you concerned that your company’s brand isn’t sufficiently communicating the values that you want it to? Do you fear that your company is unwittingly communicating an image that is unapproachable, unprofessional or even incompetent? Would you like to be sure of attracting more clients from your target market?

Perhaps you run a restaurant and desire professionally designed menus and stationery. Or maybe you run a hair salon, and would like your price and appointment cards to communicate a stylish and rustic image that differentiates your own establishment from the bland high street competition. You might even be an office-based company that wants to blast that stuffy and outdated image in favour of something bright, sparky… and new.

Whatever your companies exact circumstances are, our branding services are built around them, with the end result being a brand for your company that accurately reflects your companies most positive values.

The first point of any business is marketing, in short if your customers do not know who you are and  what you do, then the competition will win every time. The Consultancy offers professional and dynamic solutions to your marketing needs, from web design to wedding invitations.

All it takes is a quick phone call and our experienced consultants can advise on solutions to rocket your business to where it deserves to be.