A blog can be an incredible tool for you to share your expertise with your customers. It allows you to give information to current and prospective customers.
Blogs are quick and easy to update and allows your customers to quickly comment, and update posts 24 hours a day. Giving you the chance to build a real community
Choose the right person within your company to regularly update your blog with knowledgeable, on topic posts and you will soon see your number of customers and followers increase.
If your regularly paying to update information on your current website this can be time consuming and not very cost effective. Adding a blog means you can regularly update your own content with news, offers, images and videos, this is perfect for keeping your website fresh and up to date.
Google loves articles and fresh new content so use this to your advantage and help your website move up the search engine rankings.