If any of the industry’s online specialists can claim to know the installer market better than the rest, then it’s Glazing Vault, which already has more than 650 installation businesses using at least one of its software products.
Having built its reputation on developing low-cost glazing product websites and simple to use product designers, it has now added the option of an online shop which installers can purchase as a fully functioning e-commerce website or as an upgrade to their existing site.
Katie Phillips, Account Manager at Glazing Vault, says it’s the ideal product for installers, as well as fabricators and stockists who supply direct to self-builders and homeowners. She says: “Adding an online shop gives installers another dimension to their online presence and a potentially valuable source of new business.
“We all know that the pandemic has really accelerated the shift online and that’s been reflected in soaring demand for our online lead generation products. However, it’s also transformed the online shopping market, with the 2021 Online Nation Report showing a massive 48% increase in online shopping last year. For many consumers, buying online has now become their default option and, even as lockdown eases, businesses with no e-commerce capacity at all really are at risk of missing out.”
Glazing Vault has concentrated on making its new online shop option as easy to set up and use as its popular product designers. Customers can either choose the new website theme created specifically to be a stand-alone online shop, or they can add a bespoke online shop to their existing Glazing Vault website theme. Whichever option they choose, they can populate their shop with their own products and prices and keep it updated themselves with stock availability and lead times.
The e-commerce store facility is also available as an option on bespoke website designs developed by Glazing Vault’s sister company The Consultancy.
Katie Phillips adds: “This is all very well proven open-source technology which we know works seamlessly alongside customers’ WordPress websites. It includes plug-ins for secure payments and is fully customisable. We provide all the support that customers need to get their shop set up in the first place and then give them the tools they need to keep it running smoothly.”
The first Glazing Vault customers to have launched their online shops are reporting even better than expected sales figures and positive feedback from buyers.