News / The Consultancy Delivers Online Ordering Innovation to DOORCO

We were recently appointed by DOORCO to help the ambitious company deliver a fully comprehensive online customer support package for the whole supply chain to help generate more leads and sell more doors.

“Working as closely with our customers as we do, we identified a need to make the process of generating leads, creating orders and ultimately selling more doors, even easier,” explains Ben Aspinall, DOORCO’s IT & Projects Lead. “Which is why we commissioned specialist development company, The Consultancy, to develop unique  online customer packages, not only for our fabricator customers, but for installers too.

The complete package

“Our fabricators can already order directly with DOORCO online, but this new package helps them do business with their customers online too. At the first level, our fabricators can now utilise our DOORCO door designer to power their own bespoke online ordering systems and door designers. This means their installer customers can generate instant quotes and orders from them directly via individual trade portals. Our fabricators can also provide their own version of the door designer to their ‘full door set’ customers to assist selling more doors online or closing the sale in the field. The whole system allows homeowners to design, quote and order doors online via Door slab and prepped slab fabricators and their installers.

“We haven’t stopped there though. We’ve also launched a stand-alone installer package to allow installers direct access to the DOORCO door designer, that can again be individually branded to their business and used on their website, or within their own business.

“In addition to this, on the DOORCO website at, we also offer homeowners a door designer facility that allows them to browse the style, frame, colour, glass, and hardware options they’re considering and see them come together in the final door design, before they request a quote. These leads are then distributed to our fabricator and installer customers.”

Long term relationship

In addition to designing and developing these tailored online packages up front, we’ll also be working with DOORCO on an ongoing basis to ensure all the information held online is always up to date. This means that every new colour, product or design, will be available to users through a no-hassle remote update.

We’ve always been focussed on delivering solutions that generate leads and increase sales for our customers, but it’s always great to work with a truly innovative company like DOORCO, who understand the benefits and are willing to invest in taking it a step further for their customers.

For more information about any of our projects, or a specific requirement you have, please contact the friendly team at The Consultancy today on 01429 239 689.