Breaking it down – 5 elements of a lead generating website

Consider your website part of the sales team. How is it performing? How many leads is it generating and how do its conversion rates compare? OK, so a website isn’t a sales person, but it is probably one of the most important tools you have in your armoury for turning prospects into customers. People often […]

Posted: 5th December 2018

Read More

Things people hate about your website

The time has come. You’re ready to build a new website for your company. You know all the things you want to include in it and how you want it to look and you set about making it happen. However, with so many things to think about – copy to organise, images to find, design […]

Posted: 21st November 2018

Read More

Meeting your commercial objectives, online

We’ve talked a lot about apps recently and their advantages over mobile websites, but as we said in our last blog, in an ideal world one won’t be at the expense of the other. Each element of your online presence should be working seamlessly together to meet predefined commercial objectives. If you thought websites and […]

Posted: 30th October 2018

Read More

APP HAPPY? Part Two – What’s the difference?

In our last blog we went back to basics with Apps, but as promised we’re now back with some of the benefits of Apps over mobile websites. Better Personalisation Data is king… the more we know about who we want to target for customers the better the ROI. Personalisation is about offering tailored communication to […]

Posted: 15th October 2018

Read More

APP HAPPY? Part One – Let’s talk about Apps

An increasing amount of The Consultancy’s studio time is now related to the design, delivery and implementation of Apps into a company’s business. Many of our customers have already seen the benefits that a strategic App can offer in comparison to a mobile website. But for anyone who doesn’t know the difference, we’ll be looking […]

Posted: 9th October 2018

Read More

Common Misconceptions About Web Design

Whether you are looking to redesign your website or create a new one from scratch it can feel like a big undertaking before you begin. Lots of people are taking the design and development process in-house but then find their websites don’t have all the functionality they need. We would say this, but we genuinely […]

Posted: 28th August 2018

Read More

Top Tips for Lead Generation

Marketing, whether online or offline, is all about generating leads to support the sales function in any organisation. Whether you’re selling to homeowners or other businesses, marketing can help open doors that either wouldn’t be open otherwise, or doors that will open much more easily than if you were cold calling. And yet, time and […]

Posted: 9th August 2018

Read More

More Than A Splash of Colour

We were talking about it on Linkedin a few weeks ago, but fabricators, installers and systems companies are all saying the same thing – colour is still one of the fastest moving trends in our industry in 2018. Whether composite door manufacturers moving the conversation forward with aluminium look alike products and increasingly vast colour […]

Posted: 25th July 2018

Read More

Why Animation Is A Good Marketing Tool

As you’ll probably be aware reading this blog, we have recently revamped our website. The revamp included a new animated video on our home page, letting visitors know more about The Consultancy, who we are and what we’re about. It’s a tool we’ve used with great success before for our sister company Glazing Vault, but […]

Posted: 4th July 2018

Read More

Five signs your website is out of date

It’s an exciting time when you’re working on a new website, but at the same time it’s not an easy task to undertake. We’ve worked on enough websites, including the revamp of our own very recently, to know that it takes time and effort to decipher what you want to feature on your site. You […]

Posted: 26th June 2018

Read More